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Kaya Systems LLC provides Virtual Assistant (VA), Business Process Outsourcing (BPO), Technology, and Consulting services. Our strength lies in our ability to combine onshore and offshore resources to deliver quality solutions at the best possible price. |
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Search Engine Optimization (SEO) |
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Search Engine Optimization (SEO) is an Internet Marketing strategy that helps channel relevant traffic to a website. While it’s important how high the website ranks in Search Engine Result Pages (SERP); ranking high for the relevant phrase or keyword is the key for generating sales leads. If the visitor finds what he is looking for the probability of generating a sale increases. | ||
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Ultimately, the goal is to feature higher in SERP for keywords that have high search volume; unfortunately, most of the time those keywords are highly competitive and require a sustained effort. Therefore, SEO must be looked at as an on-going effort. At the most fundamental level, the search engine wants to make the following determination: | ||
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Some of the SEO tasks/activities that will enable the search engine to make that determination are listed below: | ||
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The above list of activities/tasks is a good starting point but it’s only a starting point. There is lot more to SEO and each website warrants a slightly different approach. Bottom line – there is no easy or shot gun approach. The rules are constantly changing; therefore, the website must be updated on a regular basis. | ||
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Developing an effective SEO strategy involves understanding a website’s business objectives and its marketing mix strategy (4Ps) including packaging and positioning strategies. This keeps SEO aligned with the overall company marketing strategy and increases its effectiveness and keeps the message clear – free from wordiness or keyword-aggressiveness. | ||
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Kaya Systems offers SEO implementation and maintenance as part of its Internet Marketing (IM) support offer. To evaluate the status of your website, please complete the following form: | ||
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Please use the Search Engine Optimization Form for initial contact. | ||
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