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Real Estate

The challenge for a real estate business is how to match buyers and sellers at the right time and for the right asset without expending too many resources. Those who successfully achieve this match-making grow and become major players. One way to achieve this is to work smart, hard, and put in lots of overt-time. This recipe is not sustainable in the long run; ultimately, the staff/owner will burn out and business will start to move towards the mean. So how do you stay in the top quartile? The answer lies in innovation and the ability to change the cost structure to your advantage.

One way is to partner up with an outsourcing firm and let them handle your information processing. According to the National Association of Realtors [(NAR), www.realtor.org], “the housing sector contributed $2.1 trillion to the national economy in 2007, accounting for 15 percent of overall economic activity”. The association further states that 81% of agents/brokers buy or sell homes by using the internet; furthermore, 73% of buyers drive by/view a home they came across on the internet. All this information processing can be done remotely by your outsourcing partner. The firm either assigns a Virtual Assistant (VA) or a group of associates to work with the client on an on-going basis. Kaya offers both types of services, for clients that require three or more associates we offer “Kaya Office of the Future (KOF)” option under which a team is staffed based on your requirements.

Over the years Kaya has developed real estate related support competency. We can act as your one-stop-shop for developing and maintaining your web presence, managing your CRM, updating your MLS listing, contact management (GroupMail 5, www.topproduceronline.com etc..), running your ads and online marketing campaigns, newsletter and flyer design to name a few.

So how does the process works? When a property comes on the market the real estate firms gets to work by taking property snapshots and collecting information. That information is sent to the virtual assistant associate or KOF team and it gets to work and performs the following tasks:

  • Conduct further research to locate parks, churches, etc. create the external virtual tour and develop detailed property promotional package
  • Perform price comparison
  • Post property ads on different free/paid advertisement sites
  • Advertise via social media
  • Blog maintenance
  • Email marketing
  • Flyer and banner design (primarily for investment and commercial properties)

The other critical element is contact management. All the inquiries that are generated via the website, phone calls, and emails are collected in different categories that can be used for future relationship marketing. Also, clients are updated on a regular basis by generating property ad traffic report for them so they know how many people visited their property online.

The industry is dynamic and new tools, channels, and ideas are a regular feature. Your associate can help you scan those and recommend the ones that need serious consideration. Whether you need help in researching the referral system, or a software, or simply need material for your monthly blog, your VA is there to assist. They not only help reduce your workload but also help you stay ahead of the curve by advising you on the latest tools and ideas.

The potential for VA or KOF support is only limited by the bounds of your imagination. The opportunities are significant and applications are numerous!

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