Your business and everyone else is vying for their share of Internet space where they can be more visible. Between years 2000 to 2009, global internet usage grew from roughly 361 million users to 1.67 billion users at a CAGR of 18.5%1 . Even with this high growth rate, global penetration is only 24.7% (users as a percentage of total global population). Given these facts, it can be concluded that the high growth rate will sustain for some time to come.
E-Commerce is projected to be around $320B by 2010 which is 13% of total US sales (Forrester Research). Add to this the wide spread acceptance and use of mobile devices, users are now connected to the World Wide Web on a 24 x 7 basis. Therefore, no business can afford to underestimate internet as a marketing channel. We can help your business be on the map and capture its fair share.
We start with the architecture of the website to create a pleasant customer experience that enables them to find "relevant" information quicker. Our websites are well thought through with extensive input from our customers, allowing seamless and easy browsing to the "inner" pages where the real content resides. Your website layout, structure and info should pique your customer's interest.
To market your website we use strategies such as Search Marketing (both PPC and SEO), Blog/Article Marketing, Social Media Marketing (SMM) and Referral/Affiliate Marketing that enable businesses increasing their marketing reach and effectiveness. Use of follow-up marketing tools such as Customer Relationship Management (CRM) system enables businesses implement relationship Marketing.
Together these strategies form an information web that is fed to potential visitors, surfing the information highway, on an on-going basis. Advanced monitoring and reporting tools such as web-analytics offer marketing campaign insight that is used as feedback to fine tune the campaign. All together, these pieces form a marketing management system that helps businesses optimize their online marketing efforts.
It should be understood that the Internet Marketing Campaign must be part of the ongoing marketing activities. Just like traditional marketing, it requires an understanding of the target market; shotgun approach will not bear long-term results.
It should be understood that the Internet Marketing Campaign must be part of the ongoing marketing activities.
It should be understood that the Internet Marketing Campaign must be part of the ongoing marketing activities. Just like traditional marketing, it requires an understanding of the target market; shotgun approach will not bear long-term results. We advise clients on how to formulate their online marketing strategies and in some cases we implement those strategies and provide on-going support.
Our lower cost structure enables us to perform Internet Marketing activities at a much lower cost than was otherwise possible.
