Archive for the ‘Business Process Outsourcing (BPO)’ Category

WordPress and Joomla Development Services

Thursday, January 11th, 2018

Kaya Systems offers WordPress development services to help you promote your business efficiently over the Internet. Whether you need a single website to present your business online or you want to develop a network of blogs and microsites to expand your market reach over the internet, our WordPress development team can provide you with solutions that serve your business objectives. Our development process takes good care of both your technical and marketing requirements. With WordPress, you get a website that is cost-effective, user-friendly, search-engine friendly, easy to extend with plugins and add-ons, easy to integrate with social media and third-party tools. If interested in high quality services, you can Request a Quote for WordPress Development Services.Kaya Systems offers WordPress development services to help you promote your business efficiently over the Internet. Whether you need a single website to present your business online or you want to develop a network of blogs and microsites to expand your market reach over the internet, our WordPress development team can provide you with solutions that serve your business objectives. Our development process takes good care of both your technical and marketing requirements. With WordPress, you get a website that is cost-effective, user-friendly, search-engine friendly, easy to extend with plugins and add-ons, easy to integrate with social media and third-party tools. If interested in high quality services, you can Request a Quote for WordPress Development Services.

WordPress Services

  • Website Development
  • E-Commerce Store
  • Blog Development
  • Theme development
  • Plugin development
  • Plug-In Customization
  • Plug-In Modification & Enhancement
  • WordPress To Joomla Migration

Joomla Development Services

Kaya Systems offers Joomla development services to help you take your business/product online and manage it with great ease. No matter if you need a smaller/simpler or a bigger/more complex website, our Joomla development team can provide you with a solution that present you in the best way possible. Moreover, our development process incorporates all of your marketing and technical requirements to provide you with best output.With Joomla, you get a website that is cost-effective, search-engine friendly, easy to manage contents and users and forms, easy to extend with plugins and add-ons, easy to integrate with social media and third-party tools. If interested in high quality services, you can Request a Quote for Joomla Development Services.

Packages for Website Development Services at Kaya Systems

  • Bronze (5 hours/ week):

This package offers communication via email with dedication of 2 hours a day.

  • Silver (10 hours/ week):

This package offers real time communication with dedication of 4 hours a day. You can enjoy bonus of 4 hours and 15% of rollovers.

  • Gold (20 hours/ week):

This package offers real time communication with dedication of 8 hours a day. You can enjoy bonus of 8 hours and 20% of rollovers.

  • Platinum (40 hours/week):

This package offers real time communication with dedication of 16 hours a day. You can enjoy bonus of 16 hours and 25% of rollovers.

  • Freedom (Pay as you go):

This package offers real time communication with dedication of 8 hours a day.

Search Engine Optimization Services at Kaya Systems

Monday, January 8th, 2018

Search Engine Optimization is a strategy that is designed to promote your business online. Just like the best of the books can lie on the bookshelves of famous bookstores and become a victim of dust and worms year after year, a good website offering the most quality stuff, if not marketed and optimized in the right way, can become a victim of total neglect. We, at Kaya Systems are here to make sure that this does not happen to your business!Search Engine Optimization is a strategy that is designed to promote your business online.Just like the best of the books can lie on the bookshelves of famous bookstores and become a victim of dust and worms year after year, a good website offering the most quality stuff, if not marketed and optimized in the right way, can become a victim of total neglect. We, at Kaya Systems are here to make sure that this does not happen to your business!

With the help of our dedicated team of professionals we guarantee large traffic, high ranking and visibility of your website over the Internet. Whether your online business is international or local, we offer both global and geo based SEO. Through proven SEO strategies our goal is to achieve initial and long-term benefits that include:

Short Term SEO Goals

  • Top Search Ranking
  • Visibility & Exposure
  • High Traffic & Minimum Bounce Rate
  • Domain Authority & Credibility
  • Link Popularity

Long Term SEO Goals

  • Loyal Customers
  • Brand Awareness
  • Sales & Conversions
  • Business Growth

Art of Copywriting isn’t easy to master – however, we at Kaya Systems provide you with concise and clear content that delivers your message through the selection of right words through SEO services. Through unique copywriting techniques, we make sure that the content written on your website grabs the attention of your visitors, stimulates their interest and develops their trust, thus converting them into paying customers. Keeping in mind your clientage, through our creative writing we convert your thoughts into words that sell. Our copywriting services include:

  • Onsite SEO Copywriting
  • Press Release Writing
  • Email Copywriting
  • Newsletters
  • Product Descriptions
  • E-Books
  • Online Brochures & Ads
  • Case Study
  • Slogan Writing
  • Editing & Proofreading

To make sure your website does not drown in the flood of websites over the Internet, you will have to present your product to your customers in the best possible way. However, you needn’t worry about it; leave it to our team of creative copywriters who will narrow your targeted traffic to produce higher sales conversion rates.Onsite SEO CopywritingOur

onsite SEO Copywriting

services include unique article & blog writing, site content and banner writing. Through our unique selection of content, we will make sure that each dollar you spend on your business pays back.

Press Release Writing

Press Release Writing got some awesome news about your business that you want your new and old customers to know? Various editors and readers will share a good story over the Internet across the globe, hence promoting your business.

Email Copywriting

Through our professional email copywriting service we can build profit for your business by captivating your customers’ attention through convincing emails.

Newsletters

Through newsletters, you can keep the attention of your existing and new customers towards your business. If the newsletter has interesting and useful information, it can produce potential customers out of readers.

Product Descriptions

Do you want catchy descriptions for your products that will grab the attention of the reader and turn them into customers? We will provide you with them.

E-Books

Nothing can build the trust of your customer better than an e-book. Through our professionally written e-books you can promote your business and build brand loyalty in not time.

Online Brochures & Ads

If you receive a brochure or see an ad on television, either it will attract your attention right away or you will ignore it altogether. Brochure and Ad writing is an art of the selection of right words.

Case Study

Among the most effective ways of promoting your product and gaining the readers trust, one of the best is through a well-written case study. Try our team with that, and we will provide you with the most effective case studies.

Slogan Writing

Wish to say it all in a few words? Let our copywriters write creative and catchy slogans for your business that will promote your business and let your customers know you’re worth it!

Editing & Proofreading

Wish to revamp the content on your page? We can do that for you. Don’t want little mistakes and errors to waver off your visitor’s interest? Our expert editors and proofreaders can assist you.

Integrated Process Outsourcing for SMEs – Moving beyond Business Process Outsourcing and Knowledge Process Outsourcing

Tuesday, February 1st, 2011

Consider a small business owner who needs a strong web presence to be successful in his business. The example of such a business could be an e-commerce operation, a real-estate agency or investment firm marketing its properties or opportunities online, a graphic design company, or any other operation that needs to attract users over the web to stay in business. The owner is constantly worried about how to present a refined and smoothly running website to its potential customers and how to utilize the varied online marketing strategies to stay relevant in the ever changing virtual marketplace.

While he is grappling with these issues, he or she still needs to address his back-office tasks such as bookkeeping, invoicing, and other tedious activities that take his valuable time away from client facing activities. In most likelihood the small business owner can not afford to have dedicated full-time staff to address his front-office and back-office needs so he has to rely on outside vendors – whether local or off-shored. Complicating the arrangement is that he or she has to rely on more than one vendor to get all the tasks done. Availability of vendors that could take care of most of his business tasks was non-existent. This added burden to his time since he had to communicate with all the vendors and in some cases pass information back and forth between these different vendors so they could do their job.This added burden of communicating with multiple vendors and in some cases passing information between vendors can become very taxing.

Single Sourcing – Integrated Support

Now imagine an arrangement in which one company can provide integrated front and back-office services to this small business owner. The provider has spent years working with different customers and developing expertise in different areas that the owner needs help with. More importantly, the provider has also built up experience and knowledge base of how to leverage this expertise in different areas such as online marketing (SEO, SMM, PPC etc.), book-keeping, application development, and market research to build integrated well-functioning teams that seamlessly handle different aspects of the business. Now the owner does not have to explain the business to a number of different vendors. He or she does not have to pass information constantly between these vendors for them to do their job. Once he has developed a comfort level with his team at a single vendor, he can really focus on taking the company to the next level.

Proactive Support vs Reactive Task Performing

The benefits of using integrated back and front-office services do not stop at just the operational level. Over the course of our interaction with our customers who use these packaged services, we have found that by having a complete picture of their businesses, we are in a strong position to offer them strategic advice on how to achieve future vision of their business. An example is a provider working with the customer to understand their desired growth rate and then devising online marketing strategies to deliver on those growth plans. These grown plans might also trigger other changes to the business operation such as implementing integrated Customer Relationship Management (CRM) or Content Management System with the website, requiring new market research on the products that the customer wants to launch, or bringing a new person to handle the increased invoicing and payments to the suppliers. The team can easily adjust the headcount and the required skill mix to successfully execute the required strategies. In a situation in which the small business owner was dealing with multiple vendors, the execution of this strategy would have wasted valuable time in coordinating activities between them and, more importantly, increased the odds of failure by adding more complexity to the execution plan.

Provider Selection – Critical

The successful vendor selection for this type of outsourcing obviously becomes very critical. If a single vendor is going to be providing most of the required services, then the owner must have faith in vendor’s ability and stability. First of all, the remote assistance companies come in all shapes and forms. Many of them provide different siloed services but the customer has to probe them to see if they have been successfully serving customers that have entrusted them with more than one type of service. Ask for references and inquire about the setup of some of the teams that the vendor has currently put together for its other clients. Also start out slow. Many of our customers started with one service and as they became aware of our other offerings and felt comfortable with our cost and quality, they expanded into other areas and some to the point where we manage almost all critical aspects of their business – both operationally and strategically. The success in managing teams of this nature comes from experience and that has to be the differentiating factor of the selected vendor.

Bottom-line

For us in the industry, the ability to offer these integrated services is truly a big step in the evolution of the remote assistance industry. The industry has moved beyond offering just Business Process or Knowledge Process services to offering “Integrated Process Outsourcing” services where the a provider looks at the front and back-office processes of their customers and offer customized integrated services to suit their particular requirements. Some of these offerings might fall under the traditional definition of BPO and some might under KPO, but, for the customers the distinction is really not that important. What they really want is an arrangement in which they can get not only revenue enhancing but also cost reducing services from a single provider.

Business Process Outsourcing: Accounts Payable – Issues and Opportunities

Tuesday, July 27th, 2010

The accounts payable function is a critical operation in an organization as it ensures the smooth flow of products and services by suppliers by ensuring they are paid in a timely fashion. Due to the complex and vast supply chains that are the norm these days, any slight disruption caused by payment delays or inaccuracies can bring the business operations of an organization to a grinding halt. As a result, there is usually a dedicated staff that handles the invoicing and vendor payments. The staff ensures that the invoices submitted by suppliers are accurate, conform to purchase orders and corporate purchasing guidelines, and meet any required government regulations.

The work load of the team that oversees the accounts payables is skewered towards month-end financial closings and lot of their times is spent on getting the invoices corrected and completed before the closing. As a result it is quite common to see the team putting in long hours before the month-end closings to get things in order.

Due to this cyclical, and at times, tedious nature of the work, more and more companies, big and small, have started looking to outsource entire or portion of this work to outside vendors. Normally this involves companies working with trusted partners who do most of the work of ensuring the accuracy of the invoices and payments, and resolving any related issues. Generally service provides get paid either on per-hour basis or per-invoice basis that they process. This greatly reduces the need for organizations to have full-time staff just to meet the month-end load and can therefore deliver meaningful cost savings.

Just like any other outsourcing initiative, transferring of accounts payable work to an external provider takes careful planning. This is a significant business process change in the client organization so therefore has to be properly communicated by the senior management and bought-in by all the effected people. Since the work that is getting transferred involves financial data, the client has to make sure that internal processes are very well documented and the provider is thoroughly trained and well-versed with those processes and guidelines.

The transfer of accounts payable function itself is not very complicated. With advance imaging technologies widely available these days and faster internet connections, both paper and digital invoices can be transmitted efficiently through secure networks. The provider employs stringent security policies to safeguard the data, process the invoices and payments, and field any questions or concerns that the vendors may have. In the end, the provider submits all the relevant data to the client organization which incorporates that into their financial reports before the closing period.

Once the process has been setup and is smoothly functioning, the long term cost savings are substantial and worthwhile.

BPO – An Effective Way to Grow Small Businesses

Friday, April 30th, 2010

With the outlook of global economy still uncertain, companies are looking towards smaller and lower risk outsourcing transactions for achieving their cost saving targets. This approach makes sense because if the larger deals go wrong, the cost for companies to roll back their investments are proportionately higher. Even when the companies are awarding smaller contracts, their expectations for quality and commitment from their providers have not wavered. On the contrary, companies expect outsourcing partners to step up their execution and show their commitment by continuously providing high quality services at a reasonable cost.

For providers, this implies that they need to step up their game. They need to put much more focus on understanding clients’ businesses, their processes, and their objectives that they want to achieve with the collaboration. This will minimize the operational, strategic, and capability risk. Secondly, the providers need to improve their delivery process. They need to incorporate the necessary technology and tools in their delivery process to make it more efficient and less error prone.

While the recession has slowed and somewhat changed the BPO dynamics, the fact remains that this segment of technology services will continue to grow. According to Baystreet.ca, the global “addressable” BPO market is worth $122-154 billion U.S., most of it in retail banking, insurance, and travel/hospitality industries, with such sectors as the auto, telecoms, pharmaceutical, accounting and Human Resources catching up.

Let’s review some of most common business process outsourcing sectors:

Accounting Outsourcing

Accounting Outsourcing is gaining popularity with SMEs because it is becoming a challenge for them to keep their books up-to-date at a reasonable cost. Accounting outsourcing services not only reduce the annual cost by 50% to 60% but also eliminate the need to maintain a separate accounting department.

Some of the services under this category include:

  • Account Receivable and Payable
  • General Ledger
  • Fixed Assets/Equipment Accounting
  • Audits and Project
  • Closure of Books
  • General Accounting Reporting
  • Accounts Reconciliation
  • Cash flow Analysis
  • Sales Analysis
  • Billing Services

Data Process Outsourcing

Data, once collected and properly organized, can be a powerful tool for decision makers. It can provide valuable insight and help companies formulate their future policies and growth strategies. With data process outsourcing, companies can access highly qualified resources at reasonable rates.

Some of the services in Data Process Outsourcing include:

  • Data conversion from multiple platforms to single platform
  • Conversion of raw data to desired format
  • Data compilation from different sources
  • E-book conversion
  • Catalogue data entry
  • Receipt and bills data entry
  • Editing, sorting and indexing data

Customer Services Outsourcing

Prompt, courteous, and knowledgeable customer service is essential for survival of any business. Customers, who are not satisfied with how their complaints or questions have been handled by a certain company, are ripe targets for competitors. However, companies are always struggling to find enough financial resources to continue to invest in their core business and at the same time to hire, train, and deploy more customer service personnel. Customer Service Outsourcing is a viable option which companies can use to bulk up their customer care staff while keeping the costs low.

Some of the services provided include:

  • Call centers
  • Voice emails
  • Email/chat support

Transcription Outsourcing

One aspect of technology advancement has been the advent of paperless office. One of the processes supporting the model is transcription from audio files. Transcription outsourcing has reduced cost and turnaround time, and at the same time freed office resources from taking tedious.

Some of the services included in Transcription Outsourcing are:

  • Medical transcription
  • Audio book conversion
  • Meeting agendas and notes
  • To do lists

Knowledge Process Outsourcing (KPO)

This part of BPO involves outsourcing of more complex business tasks and processes. While in other areas of BPO, the workers are executing a defined business process which is repetitive in nature; in KPO the workers are using their knowledge of certain area to generate valuable insight and intellectual property. For example, an analyst in an offshore location, who has an MBA and some stock market exposure, can perform stock analysis and write a report, is providing services that fall under Knowledge Process Outsourcing.

Increasing education levels in offshore locations have opened vast KPO opportunities for companies looking for skilled and knowledgeable staff at reasonable cost.

Some of the services that fall under Knowledge Process Outsourcing are:

  • Learning Solutions
  • Business & Market Research
  • Research & Development
  • Content Development
  • Data Analytics
  • Training & Consultancy
  • Equity Research

Conclusion

BPO provides a viable and profitable business model for both buyers and providers of these services. The cost savings are well documented and understood. As long as the involved players continue to adjust to ever changing economic conditions and technology innovations, there is strong reason to believe that BPO services will continue to gain traction and, therefore, should be a part of the overall corporate strategy of companies wanting to increase productivity and to reduce cost.

Internet Marketing – A Low Cost Strategy

Tuesday, March 30th, 2010

E-commerce has continued on a strong growth path since it became a viable business channel in mid-nineties. Approaching fifteen years, the rate of its growth is showing no signs of slowing down. According to eMarketer.com, US retail e-commerce sales are projected to grow by 11.1% to $200.6 Billion[1] in 2010. Combine this information with increase in internet usage from 361 million to 1.67 Billion users between 2000 and 2009 at a CAGR of 18.5%[2], it can be concluded that internet as marketing and e-commerce channel continues to hold tremendous potential.

Any growth area will attract attention from companies hungry for more revenues and internet is no different. As the competition heats up, the ability to rank higher in organic search engine results requires more than just a good website. Similarly, another growing area is social media marketing. According to “Best-in-Class Companies” worldwide, 63% of the surveyed companies plan to increase social media marketing spending anywhere from 1% to 25%[3].

Let’s first look at four fundamental stages in developing an online marketing strategy:

Channel

Creating a website without creating a channel is like building a shop in the middle of a jungle. No one knows it exists, so it won’t attract many, if any, visitors. Therefore, efforts such as Search Engine Optimization (SEO), Social Media Marketing (SMM), blogging, and Pay-Per-Click (PPC) to name a few, help to create that channel through which potential customers are directed to the website. The goal is to drive relevant traffic.

Hold

A successful channel funnels visitors to the website but if the visitor bounces off main or landing page, then not much has been achieved. The visitor must find the landing page relevant and/or attractive enough to explore the website. Therefore, landing page in particular and website in general must cater to what the visitor is looking for. In short, the landing page must effectively convey the value proposition.

Stay

Once a user visits the website, the goal should be to encourage the user to stay.  The website should be well structured so the user can easily find the products and/or services offered. As a rule of thumb, the visitor should visit at least three pages for him or her to get a concrete idea of what the company is about.

Yield

Last but not least, the visitor must send in an inquiry or make contact via phone, email, etc. thus, generating a lead.

While larger organizations have the flexibility to allocate their marketing dollars where required, the small businesses (in $1 – $20 million range) find cost as the main hurdle in devising and implementing a sustained online marketing strategy. One way to address the cost factor is by outsourcing the IM tasks to a reliable outsourcing partner. Almost 80 – 90% of IM tasks can be performed remotely. As a check, you may ask your partner to devise your IM strategy and how it will be implemented. This will help you understand their capabilities and experience. Once IM strategy has been devised and implemented, a good number of the tasks become repetitive in nature thus making those suitable for outsourcing.

Another important factor is your outsourcing partner’s ability to collaborate and stay up-to-date with ever changing IM area. Google and other major search engines change the search criteria when they deem it necessary. IM falls more under Knowledge Process Outsourcing (KPO), therefore, your partner must have depth in its skill set and the intellectual capacity to adapt and keep learning this dynamic area.

Successful outsourcing of your IM activities will not only create and sharpen your competitive advantage but will also contribute to lowering the cost structure – an important goal given the current economy.


[1] eMarketer, May 2008

[2] http://www.internetworldstats.com/stats.htm

[3] Aberdeen Group, “The ROI on Social Media Marketing: Why it Pays To Drive Word of Mouth,” March 11, 2009