Archive for the ‘Back Office Services (BO)’ Category

WordPress and Joomla Development Services

Thursday, January 11th, 2018

Kaya Systems offers WordPress development services to help you promote your business efficiently over the Internet. Whether you need a single website to present your business online or you want to develop a network of blogs and microsites to expand your market reach over the internet, our WordPress development team can provide you with solutions that serve your business objectives. Our development process takes good care of both your technical and marketing requirements. With WordPress, you get a website that is cost-effective, user-friendly, search-engine friendly, easy to extend with plugins and add-ons, easy to integrate with social media and third-party tools. If interested in high quality services, you can Request a Quote for WordPress Development Services.Kaya Systems offers WordPress development services to help you promote your business efficiently over the Internet. Whether you need a single website to present your business online or you want to develop a network of blogs and microsites to expand your market reach over the internet, our WordPress development team can provide you with solutions that serve your business objectives. Our development process takes good care of both your technical and marketing requirements. With WordPress, you get a website that is cost-effective, user-friendly, search-engine friendly, easy to extend with plugins and add-ons, easy to integrate with social media and third-party tools. If interested in high quality services, you can Request a Quote for WordPress Development Services.

WordPress Services

  • Website Development
  • E-Commerce Store
  • Blog Development
  • Theme development
  • Plugin development
  • Plug-In Customization
  • Plug-In Modification & Enhancement
  • WordPress To Joomla Migration

Joomla Development Services

Kaya Systems offers Joomla development services to help you take your business/product online and manage it with great ease. No matter if you need a smaller/simpler or a bigger/more complex website, our Joomla development team can provide you with a solution that present you in the best way possible. Moreover, our development process incorporates all of your marketing and technical requirements to provide you with best output.With Joomla, you get a website that is cost-effective, search-engine friendly, easy to manage contents and users and forms, easy to extend with plugins and add-ons, easy to integrate with social media and third-party tools. If interested in high quality services, you can Request a Quote for Joomla Development Services.

Packages for Website Development Services at Kaya Systems

  • Bronze (5 hours/ week):

This package offers communication via email with dedication of 2 hours a day.

  • Silver (10 hours/ week):

This package offers real time communication with dedication of 4 hours a day. You can enjoy bonus of 4 hours and 15% of rollovers.

  • Gold (20 hours/ week):

This package offers real time communication with dedication of 8 hours a day. You can enjoy bonus of 8 hours and 20% of rollovers.

  • Platinum (40 hours/week):

This package offers real time communication with dedication of 16 hours a day. You can enjoy bonus of 16 hours and 25% of rollovers.

  • Freedom (Pay as you go):

This package offers real time communication with dedication of 8 hours a day.

SME Back Office Support Model: An Interesting Case Study

Tuesday, June 8th, 2010

This case study is inspired by the behavior of two Small and Medium Enterprise (SME) owners who had very similar back office support requirements but displayed a very different approach to back office support model adoption. Let’s call the two individuals “Bob Doit” and “Joe Skeptic”. While, it is understood that the difference in behavior may be partly driven by circumstances unknown to the service provider; nonetheless, the difference in approaches hold lessons for SME owners in how, and how not to approach back office support.

Understand the Challenge

Most SME owners start thinking about back office support when they are up to their ears in work and Bob and Joe were no different. The difference, however, was in how both approached the issue. Bob did his research about the pros and cons of a back office located overseas and how to make the best use of it. He also recognized the efforts required to make this arrangement work and therefore, created a priority list and allocated time accordingly. Joe on the other hand, was excited about the potential but never fully comprehended the effort required to make the relationship work.  Offshore back offices, if utilized properly, can reduce your cost and let you focus on your core business. However, they are not a silver bullet that will solve all the problems that SME owners face.

Takeaway 1: Excitement is not enough. Understand the Effort Required.

Relationship Development

Two weeks later, Bob has successfully outsourced his first task. Both Bob and the provider are now refining the process to maximize the value gained. Bob is open to new ideas and is willing to try something different. He proactively makes suggestions and tends to drive the initiative. This helped to create a positive momentum to the effort. This initial success has stimulated Bob’s imagination about the possibilities! On the other hand, things are not going so well with Joe. He is getting frustrated with the learning curve idea and thinks that the back office team should understand his business right from day one. Consequently, he is rushing everything which in turn is producing unfavorable results. These initial hurdles go on to reinforce his skepticism about the viability of this back office support model and he puts a temporary stop to this outsourcing effort.

Takeaway 2: Drive the effort. Sort out the Hurdles and Issues

Think Outside the Box

Bob and his team have been working together for three months now and have prepared a list of tasks and functions that will be handled by the back office team. Top on that priority list is the online marketing piece. Online marketing is a knowledge driven area and falls under Knowledge Process Outsourcing (KPO); therefore, Bob first quizzed his team to gauge their ability to manage this critical requirement for his business. Once Bob felt comfortable, he tasked his team to develop his online marketing strategy with an implementation plan. After a few iterations the plan was ready for implementation. In three short months, Bob has a back office team of two associates managing administrative and online marketing tasks.

Takeaway 3: Be Creative, Organized, and Open to Ideas

Explore Possibilities

Six months on, and the online marketing effort is now settling down. During this period, the project had few issues but both Bob and his team worked through the issues. Back office help has reduced Bob’s workload but he is not sitting on his laurels, instead, he now wants to offload tedious but necessary bookkeeping function to his back office team. As usual, Bob was methodical in his approach. The appropriate bookkeeping platform was selected and the assigned associated was tested to make sure he or she has the skill to perform the desired function. Initially, only transactions were entered, then accounts were reconciled, and eventually all reports were now prepared by the back office. As Bob was progressing through this new paradigm shift and rationalizing his cost structure, Joe once again contacted the provider asking to restart the effort.

Takeaway 4: Build Momentum. Focus on Solutions not Excuses

Sustain the Momentum

It’s now over a year and Bob’s team is functioning smoothly. This allowed him to move to the next item on his list. Bob’s web application has grown to the extent where it needs to be migrated over to a newer more advanced platform and would require regular support. Bob decided to task the back office team with redesign and development of the new application that will integrate his Customer Relationship Management (CRM) and other tools. The service provider had the necessary skill set and the process capability to develop and maintain large applications. Bob initiated the process by developing the Software Development Life Cycle (SDLC) document. The required skill set was added to his back office team and the development work started. Joe, by now, has offloaded a few admin tasks that required formatting documents, managing spreadsheets, and a few other basic tasks but has not embarked on a larger initiative.

Takeaway 5: Challenge the Team. Employ their Brainpower

Equilibrium Reached

Two years on and Bob is now putting 10 hour work days – down from 18 hours when he initially started the services. He has more than doubled his online marketing efforts and cut his bookkeeping and application maintenance cost by more than half. His revenues have also increased substantially during this time. In short, he has fundamentally altered his cost structure and thus, significantly increased his market share and profitability. Bob has now implemented an online project management tool to keep track of his back office team that has now grown to six or seven associates. Daily huddle meetings and weekly and monthly staff meetings are now a regular feature to keep everything on track. Knowingly or unknowingly in this two year journey, Bob has moved to a back office support model called Office Of the Future (OOF) where a team of dedicated skilled associates supports the main office.

Conclusion

Bob’s case highlights the enormous benefits that can be achieved through this model, but at the same time it underlines the dedication it requires, from both sides, to make the effort successful. Time and again, Bob, treated his offshore associates as part of his corporate team, provided initial training and guidance, and expected results from them – just like he did from his onshore team members. Once the offshore team understood his business processes, he gave them an opportunity to push the envelope and provide suggestions to improve the processes. Joe, on the other hand, started the process with “us” vs “them” mindset that divided his onshore and offshore resources. The initial training and transfer plans proposed by the provider were considered waste of time and money and were not accepted as an investment in the future. The result was that Joe was never able to maximize the benefits that he had envisioned when he started the process.

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Internet Marketing – A Low Cost Strategy

Tuesday, March 30th, 2010

E-commerce has continued on a strong growth path since it became a viable business channel in mid-nineties. Approaching fifteen years, the rate of its growth is showing no signs of slowing down. According to eMarketer.com, US retail e-commerce sales are projected to grow by 11.1% to $200.6 Billion[1] in 2010. Combine this information with increase in internet usage from 361 million to 1.67 Billion users between 2000 and 2009 at a CAGR of 18.5%[2], it can be concluded that internet as marketing and e-commerce channel continues to hold tremendous potential.

Any growth area will attract attention from companies hungry for more revenues and internet is no different. As the competition heats up, the ability to rank higher in organic search engine results requires more than just a good website. Similarly, another growing area is social media marketing. According to “Best-in-Class Companies” worldwide, 63% of the surveyed companies plan to increase social media marketing spending anywhere from 1% to 25%[3].

Let’s first look at four fundamental stages in developing an online marketing strategy:

Channel

Creating a website without creating a channel is like building a shop in the middle of a jungle. No one knows it exists, so it won’t attract many, if any, visitors. Therefore, efforts such as Search Engine Optimization (SEO), Social Media Marketing (SMM), blogging, and Pay-Per-Click (PPC) to name a few, help to create that channel through which potential customers are directed to the website. The goal is to drive relevant traffic.

Hold

A successful channel funnels visitors to the website but if the visitor bounces off main or landing page, then not much has been achieved. The visitor must find the landing page relevant and/or attractive enough to explore the website. Therefore, landing page in particular and website in general must cater to what the visitor is looking for. In short, the landing page must effectively convey the value proposition.

Stay

Once a user visits the website, the goal should be to encourage the user to stay.  The website should be well structured so the user can easily find the products and/or services offered. As a rule of thumb, the visitor should visit at least three pages for him or her to get a concrete idea of what the company is about.

Yield

Last but not least, the visitor must send in an inquiry or make contact via phone, email, etc. thus, generating a lead.

While larger organizations have the flexibility to allocate their marketing dollars where required, the small businesses (in $1 – $20 million range) find cost as the main hurdle in devising and implementing a sustained online marketing strategy. One way to address the cost factor is by outsourcing the IM tasks to a reliable outsourcing partner. Almost 80 – 90% of IM tasks can be performed remotely. As a check, you may ask your partner to devise your IM strategy and how it will be implemented. This will help you understand their capabilities and experience. Once IM strategy has been devised and implemented, a good number of the tasks become repetitive in nature thus making those suitable for outsourcing.

Another important factor is your outsourcing partner’s ability to collaborate and stay up-to-date with ever changing IM area. Google and other major search engines change the search criteria when they deem it necessary. IM falls more under Knowledge Process Outsourcing (KPO), therefore, your partner must have depth in its skill set and the intellectual capacity to adapt and keep learning this dynamic area.

Successful outsourcing of your IM activities will not only create and sharpen your competitive advantage but will also contribute to lowering the cost structure – an important goal given the current economy.


[1] eMarketer, May 2008

[2] http://www.internetworldstats.com/stats.htm

[3] Aberdeen Group, “The ROI on Social Media Marketing: Why it Pays To Drive Word of Mouth,” March 11, 2009

Selecting a back office service provider – Things to consider

Thursday, May 28th, 2009

Over the last few years, outsourcing of products & services has gained traction with Small & Medium Size Enterprises. As connectivity improved and bandwidth costs came down, outsourcing to low cost regions fast became a norm as apposed to an exception. These days SMEs are using back-end support in wide range of services from simple tasks such as data entry to writing complex business development plans to designing and developing advanced software systems. SMEs are reaping benefits in productivity gains, shorter turnaround times, and lower cost structures and are able to focus more on core business issues. Nonetheless, the task of finding the right provider that understands your business, communicates well, and most importantly responds promptly when things go wrong, is still daunting. Here are a few steps that can help you find the right provider.

Right Size Provider
If you represent a Small-to-Medium Enterprise (SME) then subscribing to a large back office service provider many not be a wise choice. While size has its benefits, a large provider will be more focused on big clients and if you only require one full-time associate, you will not be on his A or even B list. Mid size service providers are able to provide better value, service & flexibility.

Background
Thoroughly checking a provider’s background, management profile, and customer testimonials are all part of due diligence process. Time spent doing research upfront is time well spent.

Start Small
Run a pilot program with your selected provider before any long-term commitment is made. And while different situations may demand different durations, we strongly recommend that the pilot should be at least two months in duration. The goal is to test the provider on:

1. Overall task(s) quality (consistency, timely delivery etc…)
2. Response time in case of emergency
3. Quality of communication especially under stress
4. How disagreements are handled
5. Documentation/data provided in support of completed work

“Remote Local Office”
Consider your service provider as an extension of your company. Consider them “Your Remote local Office”. Think of the whole process as training a new employee into a new job. Make sure that your remotely located employees have some understanding of the company’s culture and its expectations and know the right people to contact if there is a need. Be open to new ideas that they may bring. Most likely, they have done similar consulting work with other companies and thus can bring fresh ideas and perspectives. Successfully integrating these remotely located employees into your company will pay long term dividends and help you focus more on growing your business.